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From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital...
Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus...
View ArticleQuick Take: Big Tech’s Q3 Earnings Have Big Implications for Media
With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings:...
View ArticleSnapchat’s Re-Design Is Likely Too Little Too Late
Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...
View ArticleThe Digital Advertising Contest Between Google And Facebook Is Intensifying
Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course...
View ArticleQuick Take: NME and the Decline of Print
To paraphrase a proverb on the inevitability of change, ‘It is astonishing how long things can continue and how quickly they can fall’. The NME’s swift announcement of a final issue certainly aligns...
View ArticleVoice Control Could Cause a Boom in Ad-Supported Music and Podcasts
Creativity and commerce have a tempestuous relationship at the best of times, yet both recognise the other’s importance in monetising their work. Nowhere is this more pronounced than in ad-land, which...
View ArticleQuick Take: Twitch and Amazon’s Advertising Strategy
It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s...
View ArticleS4 Capital’s Growth Strategy
F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to...
View ArticleGoogle Reveals Interactive YouTube Ad Tools as it Prepares to Compete with...
Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled...
View ArticleThoughts on Spotify’s Acquisition of Gimlet Media and Anchor
Spotify is reported to have purchased the podcast companies Gimlet Media and Anchor. Having only just reported an operating profit for the first time, the deals demonstrate not only how Spotify is...
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